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SEO & PPC: Efficient Marketing With a One-Two Punch

The Benefits of Having an SEO and PPC Strategy At Steer Point, we’re all about smart marketing practices. SEO and PPC hold a prominent place in the marketing world. Each method is effective, but most marketers prefer SEO over PPC. Discover why it’s smart to run both campaigns together. The Purpose of SEO SEO is a slow process, but it’s worth the effort. There are a few reasons why it’s a necessity…

Does SEO Still Work?

The concept of SEO was rooted in this simple thought: “What good is a website if it cannot be found?” If you have a website, blog or online store, Search Engine Optimization (SEO) is still an important and critical element in building quality traffic to your site. It has, however, significantly morphed and evolved over the lifespan of SteerPoint.

SEO Is Alive and Well in 2018

Search engine optimization (SEO) critics love to predict when SEO will die – often sooner rather than later. However, the death of SEO simply will not happen. SEO may evolve with modern technologies and marketing tactics but optimizing content for user searches will never go out of style. SEO is not only alive and well, but it’s more important than ever.

SEO 2018 – What to Expect

Search engine optimization (SEO) used to be a term that earned blank looks or sounded like marketing mumbo-jumbo. Now businesses view it as a must-have component of their digital marketing strategies. Google’s ever-changing algorithms and updates keep marketers scrambling to stay ahead of the curve.

Now Is the Time to Maximize SEO for the Holidays

At this time of year everyone’s search patterns swing from their normal course into the holiday stream. If you’re still steering the old course, you may find the stream drying up on you. A vital part of maintaining SEO is to adjust to the flow, and always be right where your customers are searching. For this reason, right now is the time to get started on the small adjustments that will make the difference this holiday season.

Bury Your Website With These SEO Mistakes

Search engine optimization (SEO) is one of the most important strategies for driving traffic to your website. You don’t want to spend time and money on tactics that harm your rankings. Develop a good working understanding of SEO best practices to avoid these devastating mistakes.

3 Reasons for Entrepreneurs to Consider an SEO Investment

Entrepreneurs often find themselves constrained by their small budgets. As such, it can be tempting to take on some aspects of running a business yourself. Solopreneurs and entrepreneurs often wear many hats, but an SEO hat shouldn’t be one of them. Investing in an SEO expert is a necessity for growing your business and keeping it in the black.

How Will Machine Learning Affect SEO?

By now, most savvy business owners have a grasp of the SEO basics. Even if you consider yourself one of the well-informed, SEO best practices change all the time. There are even innovations that can disrupt the entire cycle. Machine learning is quickly becoming a disruptor in the world of SEO. Just when you thought you had a firm grasp on the practice, automation has the potential to turn it on its head.

7 Ways to Improve Local SEO

Every business with a brick-and-mortar location or location-specific customer base needs local online visibility to stand out from the competition. Local search engine optimization activities ensure users can find your brand when they search for nearby products and services. Your business can start taking steps today to enhance local search visibility and find qualified leads.

Why Mobile-First SEO Should be a Top Priority

For the past few years, “mobile first” has been the mantra for web developers, designers, and content producers to capture the vast and continuously growing mobile market. At this point, mobile web traffic eclipses desktop PC traffic by a sizeable margin, and failing to capitalize on this trend means missing out on the lion’s share of the traffic that could be going to your brand.