Our Blog

Will Black Friday be Cancelled this Year?

With all the uncertainty of 2020, many diehard shoppers are wondering if Black Friday will simply be cancelled this year. Based on everything we are reading, the answer is definitely not, but it will look a little different this year. We think video should play a central role in your holiday communication plans. But, first – a little historical perspective… Origins of Thanksgiving and Black Friday> As early as elementary school we

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Holiday Marketing Videos: Start Now

It’s very likely that this will be the largest 4th Quarter for e-commerce in the history of…. well, e-commerce. The restrictions associated with the 2020 health pandemic have created a perfect storm of opportunity for online businesses. It’s no surprise that there has already been a seismic shift to e-commerce since the start of the health emergency. Online sales are poised to take a huge leap in volume this holiday season. Using

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Why You Need Email Marketing: Why You Need It

Just because email marketing may not be bright and shiny and new, it doesn’t mean it shouldn’t be an essential part of your marketing approach right now. Creating a strong email marketing strategy still helps businesses reach out and connect with their target audiences.

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Social Media: Instagram Reels Vs. TikTok

Launched in early August 2020, Instagram Reels is Facebook’s attempt to answer consumer demand and compete with TikTok. Like its competitor, Reels is the newest way to create and discover user-generated music and performances. The final videos are limited to 15 seconds. App users have access to audio effects and creative and editing tools. Once know as “musical.ly”, the TikTok app started as a way for young people to express themselves through

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Negative Reviews vs. Malicious Attacks

It takes years to build a solid online business reputation. That reputation can be attacked and damaged irreparably in a matter of moments. We recently experienced an unexpected fire drill with multiple attacks on our reputation via social media. We scrambled to put into action many of the reputation management measures we coach our clients to maintain. We learned first hand how important it is to protect against guerrilla attacks; and, how,

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Using Drones in Your Video Marketing

Some of us here at SteerPoint are old enough to remember. If you “needed” an aerial photograph you chartered an aircraft, booked a photographer, and hoped it would be a sunny day. The term “needed” was accurate; aerial images were once reserved for land developers, city planners, manufacturing expansions and high-end brochures, and expensive promotional pieces. It was always a complicated and expensive undertaking. Now, we have drone video marketing. Not so

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What’s Your Pandemic Video Strategy?

With the fits and starts of lockdowns and stay-at-home orders during this pandemic, the “rules” of business development, new customer acquisition and overall marketing have been thrown off-balance. The old methods are not going to produce the results you desire and expect. Buried inside this bad news is plenty of good news – if you dig deep enough to uncover it. Currently there is a golden opportunity to use video as a

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SteerPoint – A Full-time Digital Agency

To succeed at any job or to accomplish any task, you have to have the resources you need available to you when you need them. That seems to be a pretty simple premise. With the health crisis isolations and work-from-home positions being more and more the “normal”, it seems like most major companies are re-thinking what it really means to be a company. We have been thinking and re-inventing as well.

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Creating Long Term Brand Assets

A strong and compelling video that tells your unique story is a quantifiable asset of your business. Just like your logo, the sign on your building, your company website or even the informal brand messages you share into your marketplace, a brand video is long-term and durable asset. Here’s 6 reasons WHY it’s a worthwhile investment. -You control the narrative. Unlike social reviews and word-of-mouth, a video provides consistency and control in

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