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Facebook’s Graph Search an Angie’s List Killer

With the announcement of Facebook’s new graph search, (and continuing my most recent SteerPoint blog post) I would like to pose one very obvious question: What is the future viability of pay-for-referral business models – likeAngie’s List? In review,Facebook announced last week their new “graph search” aka “social-search” feature (Zuckerberg stressed that it’s not a web search) will allow users to explore connections between people, their profile information and their interests on

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Graph Search vs Google

There’s obviously been much talk this week about Facebook’s new graph search – the good, the bad, what it is, what it’s not, and from an SEO standpoint, I’m not quite sure yet.  SteerPoint immediately signed up to be on the waiting list for the very limited beta program, so we can test it ourselves and learn more for our clients. But, I do have several questions/concerns that might be addressed in

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Web Analytics is for everyone!

One element we focus on with our clients at SteerPoint is Web Analytics, which is basically your map to success. SEO (Search Engine Optimization) starts the online sales process by getting your site found on search engines and understanding Web Analytics completes the circle. Web Analytics delivers data in real-time that provides crucial information so you can make a shift in marketing dollars and save thousands in the long run by providing

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I have this new website, what do we do now?

Occasionally, potential clients call me to ask: I have this new website, what do we do now? Why won’t my website rank? For clients, often it’s like opening a new gift around the holidays – only this gift is supposed to bring money and a profit! A new website is exciting, and it improves your business perceptibility. So, the website goes live, now what? The Internet marketing plan for your business is

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Some days I feel as if I need to join corporate America!

I took some time this week to review all of the proposals SteerPoint presented and checked Google to see how those who choose not to engage with us were doing on ranking for organic results. Two companies are out of business, and three corporations have dropped in ranking to the point unacceptable by anyone with any understanding of the internet. The next step was to see who still has a job, and

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Google Updates

In an effort to create a better Internet search experience, Google has rolled out some updates specifically designed for improving web surfing and operations on mobile devices.  Google has announced these updates as part of the “Jelly Bean” I/O and is giving Apple search tools a run for their money. The first of these updates is being termed “Google Now”.  The program delves into location, time of day, scheduling history, searches and

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If you cannot measure it…you cannot manage it.

An old sales manager used to drill that into my head. I thought of that recently when we decided to let a client contract expire with a business in the home improvement industry.   While that might sound odd – to resign a piece of business in a slogging economy – a bit of explanation is in order. Unlike many other media, good internet marketing measures nearly everything.  This wealth of information is

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SOPA and PIPA will do more harm than good!

SteerPoint believes in fighting internet piracy and going after counterfeiters, but SOPA and PIPA will do more harm than good. SOPA and PIPA would allow the blocking of web sites without due process or prior judicial oversight. Search engines could be required to remove blacklisted web sites from their results. Also, many internet companies that allow users to post information would have to review everything users post or risk facing expensive litigation.

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Internet Marketing is here to stay!

Ok let’s talk about the Pink Elephant in the middle of the room. Over the past 2 years I have met more CEO’s and GM’s that have zero clue about the web – even had one GM that didn’t even know the difference between IE, Firefox and Safari. Note to all owners in business – unless you are coming out of a cave or listening to a CEO/GM that are clueless the

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