Alex From Target: The Newest Internet Marketing Sensation?

A new meme appeared on the Internet within the last two weeks and went viral in a way that rivals some of the most popular viral sensations to date. A photo of a young Target employee named Alex LeBeouf was taken by a shopper while Alex was bagging her purchases, and that photo was uploaded to the internet. The photo was then shared via Twitter and Facebook with the hashtag #alexfromtarget. Teenage…

3 Tips for Effective Small Business Marketing

Running a small business forces business owners to divide their attention in a myriad of directions. Given all that you must be accountable for, it can be easy to skip over some things in preference for another, like an effective internet marketing plan. This powerful tool should never be overlooked, as it can be an easy and cost-effective way to garner a reputation and attract new customers. It can be difficult to…

Apple Looking to Gain Eyes with iBeacon

For those who want to taste the cutting edge of development, this week is the much-vaunted WWDC, or the Apple World Wide Developer’s Conference. This is where Apple engineers and developers gather and work on various Apple-based innovations. The Wall Street Journal reports that plans for iBeacon will be released at the beginning of the conference, which is leaving marketers with open eyes and ears, as this technology plans to do for…

Chips, Salsa, and Content Marketing

With 1500 locations and growing, Chipotle Mexican Grill is quickly becoming one of America’s favorite choices for fast, fresh, quality Mexican cuisine. It was founded on the principles of friendly customer service, fresh ingredients, transparency, and innovative marketing. The latter has particularly stood out in the past couple of years and provides an excellent case study for companies of all sizes. Content Marketing Calendars Jim Joseph of Entrepreneur.com recently posted an article…

Basic Internet Marketing Tips for Small Businesses

Internet marketing can be an intimidating subject for small business owners. But for those hoping to reach a bigger audience, cultivate existing customer relations, and improve the overall image of the company, it is an enormously effective method of marketing. Depending on the type of business you run, it could be the most effective method. To reap the benefits, first learn the basics of developing a solid foundation. Just Relax – The…

Internet Marketing on a Budget: 4 Helpful Tips

Who says internet marketing is only for the wealthy? With the right practices and strategies, any business, no matter the budget, can actively participate in an internet marketing campaign of its own. All it takes is the right preparation and frame of mind, and you can develop your business’ online presence from the ground up. Understand the Customer – The importance of understanding the profile of your customer cannot be stressed enough.…

5 Content Marketing Trends for 2014

With the new year upon us once again, it is time to take a look at where the content marketing industry has landed, and where things are heading for 2014. 2013 saw a lot of big changes, including the Google Hummingbird update and a large upswing in mobile browsing. With the internet in constant flux, now is as good a time as any to try to pin down some trends likely to…

5 Internet Marketing Tips for Small Businesses

Internet marketing has never been more important for small businesses than it is right now. Not only is internet marketing less expensive than traditional marketing, but it also yields a higher return on investment, or ROI. However, many small businesses are still struggling to hone in on the best internet marketing strategy that fits their needs. With the following five tips, your small business can improve its internet marketing strategy. 1. Scope…

5 Ways to Build Brand Loyalty

In many ways, brand loyalty is the backbone of your business. By building brand loyalty, you can cultivate a trusted group of customers whom you can count on to bring you business. But how can your company successfully build brand loyalty? Essentially, brand loyalty is about connecting with your customers and developing a sense of trust amongst them. Through humanization, anticipating needs, consistency, personalization, and respecting customer time, your business can build…

The Symbiosis of Web Design & SEO

When it comes to web design and SEO, many think that the two are polar opposites. In reality, web design and SEO function with a symbiotic relationship, meaning that one cannot exist without the other. Without proper web design, your SEO campaign will fail as users become frustrated by a confusing website. Without SEO, your beautifully designed website will never be reached by as many people. By combining both your web design…