Debunking the Myth: Is Internet Marketing Cheap and Easy?
Some of the trickiest and most delicate conversations we have with current and prospective clients revolve around costs of internet marketing services. This month, we’ll be answering some of the toughest questions we’ve come across in our 11 years in the industry on the subject of cost. Part I: Is Internet Marketing Cheap and Easy?
PPC Mistakes That May Ruin Your Campaign
Pay Per Click (PPC) advertising is becoming a big thing in business. However, you may not be using the tools provided to their fullest extent, making your campaign fall flat. Here are four common PPC mistakes: 1. Keyword Issues Whether your keywords aren’t focused enough or are too narrow, you may not be using the right settings for your campaign. Before you launch, decide how broad the keywords should be to get…
When You Should Consider Changing Your Logo
Google has recently announced a change to its logo, using the familiar four color palate combined with a san-serif font. Whether you like Google’s new look or not, there are considerations any business should make before updating its brand. This is not a process to be done on a whim, because your logo is probably the most identifiable feature of your enterprise. While customers might not convert based on this symbol, it’s…
Low Conversion Rates? This Could be Why
Conversion rates are crucial to determining how well your marketing efforts are faring. Usually, getting traffic to your website isn’t much of a problem for business.
Tips for Improving Online Engagement
If your company sees high traffic online, but visitors aren’t engaging (clicking, visiting social media sites, and other interactions) with the content, your company may have lost a potential customer. Everything on your site can affect whether or not a given user stays there or moves to a different site to find the same information. Accessibility is key. Here are some tips for making your site content so relevant that your site…
Benefits of Bilingualism for Business
Increasing numbers of business owners and employees are learning a key way to be more successful in their ventures: learning a new language. Scientists, psychologists, and other experts have studied the benefits of becoming bilingual for decades. Those benefits have only increased and become more apparent to greater numbers of people since the twenty-first century began. For example, researchers have found senior citizens who learn second languages are diagnosed with Alzheimer’s disease…
Brain Games and Business: Why You Need Games to Help Your Business Succeed
Everyone likes to play computer games, but most of us think they’re inappropriate in the workplace. In fact, most workplaces block computers from loading games during work hours. Despite this, more business owners are learning that games can actually increase their success in a variety of ways. If you love taking a quick break to play games, read on as we highlight ways these supposedly silly pastimes can benefit you. Gym Memberships…
Find out What Big Data is and How it Drives Profit
Many are wondering if “Big Data” is just another corporate buzzword, all sizzle and no steak. For many who utilize the term, it is just a way to try to dazzle clients with fancy terminology. Many clients do not even realize the sheer amount of data about their customers they have. Their marketing firms probably don’t either. Here is what Big Data is and how it is used to derive the highest…
Google Leads the Push for Mobile-Friendly Sites
When something changes on the internet, there is usually a familiar name leading the charge, facilitating the movement, or assisting in the process. That name is almost always Google. When it comes to the push for mobile-friendly websites, it should come as no surprise that Google has decided to lend a helping hand. Google Developers and Mobile-Friendly Sites Google understands that internet usage is becoming increasingly interconnected with mobile devices. While desktops…
Alex From Target: The Newest Internet Marketing Sensation?
A new meme appeared on the Internet within the last two weeks and went viral in a way that rivals some of the most popular viral sensations to date. A photo of a young Target employee named Alex LeBeouf was taken by a shopper while Alex was bagging her purchases, and that photo was uploaded to the internet. The photo was then shared via Twitter and Facebook with the hashtag #alexfromtarget. Teenage…
3 Things the Marketing World Can Learn from the Ice Bucket Challenge
There’s a good chance you’ve noticed a specific hashtag popping up all over the web the last few weeks: #ALSIceBucketChallenge. The social media campaign has snowballed into a powerful online movement, and now celebrities like Justin Timberlake, LeBron James, and Bill Gates are stepping up to the challenge of dumping ice water on their heads. The marketing brilliance of this social media initiative is undeniable. Reasons for this success are quite simple.…
3 Tips for Effective Small Business Marketing
Running a small business forces business owners to divide their attention in a myriad of directions. Given all that you must be accountable for, it can be easy to skip over some things in preference for another, like an effective internet marketing plan. This powerful tool should never be overlooked, as it can be an easy and cost-effective way to garner a reputation and attract new customers. It can be difficult to…