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Part IV: How Does a Digital Marketing Agency Justify Their Costs

Proper education on products and services provided is key to establishing a partnership with our clients. Often times, the biggest hang-up in negotiating a contract is price, and understandably so. Stomaching anything that costs thousands of dollars shouldn’t be easy! But often times, businesses think products and services should cost less than what they do.

Part III: What Does Organic Marketing Mean and Why Should I Pay for It?

What separates us from other SEO firms is our process in helping your site increase rankings. We incorporate long-term strategies that combine effective SEO tactics with dynamic content and engaging social media posts. We’ve touched on this before, but our core values revolve around creating you a site with a great foundation designed to grow over time.

Identifying and Setting Realistic Expectations for Digital Marketing

One reason we are penning this series at the beginning of the year is to help you better understand what it is exactly you are buying when you commit to a relationship with a digital marketing agency.
In our last article, we touched on how you should budget your marketing dollars. Cost aside, the reason you engage in digital marketing in the first place is for results. And the first step in getting the best results is setting realistic expectations.

Debunking the Myth: Is Internet Marketing Cheap and Easy?

Some of the trickiest and most delicate conversations we have with current and prospective clients revolve around costs of internet marketing services. This month, we’ll be answering some of the toughest questions we’ve come across in our 11 years in the industry on the subject of cost. Part I: Is Internet Marketing Cheap and Easy?

Should I Update my Website Content on a Regular Basis?

Your website is your business’s window into your world. It gives you a chance to look like your industry’s source for information online, separating yourself from your competitors. Success rides on the image your company projects, and much of that is based on your pages’ content. SteerPoint offers a number of services for your business to shine online, including Search Engine Optimization, Social Media Campaigning, and Website Traffic Analysis. One very important…

PPC Mistakes That May Ruin Your Campaign

Pay Per Click (PPC) advertising is becoming a big thing in business. However, you may not be using the tools provided to their fullest extent, making your campaign fall flat. Here are four common PPC mistakes: 1. Keyword Issues Whether your keywords aren’t focused enough or are too narrow, you may not be using the right settings for your campaign. Before you launch, decide how broad the keywords should be to get…

When You Should Consider Changing Your Logo

Google has recently announced a change to its logo, using the familiar four color palate combined with a san-serif font. Whether you like Google’s new look or not, there are considerations any business should make before updating its brand. This is not a process to be done on a whim, because your logo is probably the most identifiable feature of your enterprise. While customers might not convert based on this symbol, it’s…

Low Conversion Rates? This Could be Why

Conversion rates are crucial to determining how well your marketing efforts are faring. Usually, getting traffic to your website isn’t much of a problem for business.

Tips for Improving Online Engagement

If your company sees high traffic online, but visitors aren’t engaging (clicking, visiting social media sites, and other interactions) with the content, your company may have lost a potential customer. Everything on your site can affect whether or not a given user stays there or moves to a different site to find the same information. Accessibility is key. Here are some tips for making your site content so relevant that your site…

Benefits of Bilingualism for Business

Increasing numbers of business owners and employees are learning a key way to be more successful in their ventures: learning a new language. Scientists, psychologists, and other experts have studied the benefits of becoming bilingual for decades. Those benefits have only increased and become more apparent to greater numbers of people since the twenty-first century began. For example, researchers have found senior citizens who learn second languages are diagnosed with Alzheimer’s disease…

Brain Games and Business: Why You Need Games to Help Your Business Succeed

Everyone likes to play computer games, but most of us think they’re inappropriate in the workplace. In fact, most workplaces block computers from loading games during work hours. Despite this, more business owners are learning that games can actually increase their success in a variety of ways. If you love taking a quick break to play games, read on as we highlight ways these supposedly silly pastimes can benefit you. Gym Memberships…

Find out What Big Data is and How it Drives Profit

Many are wondering if “Big Data” is just another corporate buzzword, all sizzle and no steak. For many who utilize the term, it is just a way to try to dazzle clients with fancy terminology. Many clients do not even realize the sheer amount of data about their customers they have. Their marketing firms probably don’t either. Here is what Big Data is and how it is used to derive the highest…