Up until recently, it’s been difficult for physical stores to determine from where sales of specific products were sourced. It’s understood that the majority of products purchased at malls and retail stores were researched online before a consumer would walk in and buy them. No longer are people making impulse buys willy nilly — people do their homework before committing to a purchase. It doesn’t matter if that product is a part to a car or a boutique t-shirt.
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Part IV: How Does a Digital Marketing Agency Justify Their Costs
Proper education on products and services provided is key to establishing a partnership with our clients. Often times, the biggest hang-up in negotiating a contract is price, and understandably so. Stomaching anything that costs thousands of dollars shouldn’t be easy! But often times, businesses think products and services should cost less than what they do.
Part III: What Does Organic Marketing Mean and Why Should I Pay for It?
What separates us from other SEO firms is our process in helping your site increase rankings. We incorporate long-term strategies that combine effective SEO tactics with dynamic content and engaging social media posts. We’ve touched on this before, but our core values revolve around creating you a site with a great foundation designed to grow over time.
Identifying and Setting Realistic Expectations for Digital Marketing
One reason we are penning this series at the beginning of the year is to help you better understand what it is exactly you are buying when you commit to a relationship with a digital marketing agency.
In our last article, we touched on how you should budget your marketing dollars. Cost aside, the reason you engage in digital marketing in the first place is for results. And the first step in getting the best results is setting realistic expectations.
Debunking the Myth: Is Internet Marketing Cheap and Easy?
Some of the trickiest and most delicate conversations we have with current and prospective clients revolve around costs of internet marketing services. This month, we’ll be answering some of the toughest questions we’ve come across in our 11 years in the industry on the subject of cost. Part I: Is Internet Marketing Cheap and Easy?
PPC Mistakes That May Ruin Your Campaign
Pay Per Click (PPC) advertising is becoming a big thing in business. However, you may not be using the tools provided to their fullest extent, making your campaign fall flat. Here are four common PPC mistakes: 1. Keyword Issues Whether your keywords aren’t focused enough or are too narrow, you may not be using the right settings for your campaign. Before you launch, decide how broad the keywords should be to get
When You Should Consider Changing Your Logo
Google has recently announced a change to its logo, using the familiar four color palate combined with a san-serif font. Whether you like Google’s new look or not, there are considerations any business should make before updating its brand. This is not a process to be done on a whim, because your logo is probably the most identifiable feature of your enterprise. While customers might not convert based on this symbol, it’s
Low Conversion Rates? This Could be Why
Conversion rates are crucial to determining how well your marketing efforts are faring. Usually, getting traffic to your website isn’t much of a problem for business.
Tips for Improving Online Engagement
If your company sees high traffic online, but visitors aren’t engaging (clicking, visiting social media sites, and other interactions) with the content, your company may have lost a potential customer. Everything on your site can affect whether or not a given user stays there or moves to a different site to find the same information. Accessibility is key. Here are some tips for making your site content so relevant that your site