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The Google Penguin Update 101

Black hat SEO tactics include strategies like cloaking, hidden text, doorway pages, keyword stuffing, interlinking, and duplicate sites. A lot of these techniques are illegitimate and they seek to optimize search-ability while unfairly cheating the system. These strategies create an uneven playing field for the entire web. Google has rolled out a new update known as the “Penguin” which will seek to discourage and penalize the page rank of sites who allow

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