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Volusion’s Penguin Penalty

You might not have heard about Volusion’s run in with Google Penguin 2.1, this is primarily because the mega e-commerce site has a powerful PR team and knows how to work Google search results. However, a study from Link Research Tools provides a very nuanced look into what happened to cause Volusion to essentially disappear from SERPs due to Penguin. While Volusion is a powerhouse brand that was able to bounce back,

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4 Best Practices for Adapting to Google Hummingbird

Back in September, Google announced the debut of Hummingbird, an algorithm update that was primarily focused on semantic search and understanding natural language. This update forced marketers and SEOs to begin reinventing their strategies in order to cope with a search engine that is less focused on keywords and more focused on phrases and concepts. For the last several months, marketers have been working frantically to figure out how to approach the

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Google’s New Local Carousel Enhances Small Business Visibility

Internet marketing gurus have been abuzz about Hummingbird’s effect on local searches as more information and analytics data becomes available. It’s clear from the recent updates in Google Now and Google Maps that the search superpower is moving toward making local search results more intuitive, visible, and accessible from all devices. Google’s Local Carousel is an eye-catching slider bar that appears as the top result when certain keywords are searched and has

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What the Google Hummingbird Update Means for You

In case you didn’t notice – and according to Google, you might not have – Google recently released a complete overhaul of their search algorithm. Referred to as Hummingbird, this differs from past updates because it is an entirely new search algorithm, not just a patch or a change. While it is similar to the previous algorithm, Hummingbird is intended to be both faster and more accurate for users. While Google has

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Google Panda Update 3-18

The search engine has not confirmed it yet, but according to our research of chatter online, Google rolled out their latest algorithm change last Friday. Webmasters and SEO consultants are checking client rankings today to see the effects. This marks the 25th update – Google Panda Update 25. Google says, “They are unlikely to confirm future Panda updates since Panda will be incorporated into their indexing processes.”Matt Cutts, whom is in charge of

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Infographic

From an SEO standpoint, the use of Infographics is a great visualization tool to be used with social media – they can be liked, shared, e-mailed to others, etc. – which can be linked back to a company’s website. Many of our clients request to have them specifically placed on their websites. They have been around now for about a year or so. Right now, they seem to be the “in thing”

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Buzz Term January 2013: EMD

Do you know what an EMD is and what its positive and negative attributes are? It is an acronym for Exact Match Domain. For example, let’s pretend you are in the used toupee business and you have the chance to secure www.usedtoupees.com. That’s an example of “exact match” web domain – what you sell or do is reflected in your domain name. A couple of year ago, we would have advised you

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Google Apps – No Longer Free

I’ve had some clients inquire – Google Apps for Businesses means that there is no longer a free apps offering for businesses. However, if you were already in before this announcement on Friday, December 7th you are fine, for right now at least. The only difference is that you will not be able to create new users like before. Expect Google to entice you to upgrade and pay for a plan although.

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Google Panda Refresh Version 21

Notice a minor change in your Google rankings/results the past few days? Yes, another Panda Update occurred on Monday affecting, according to the search engine, only 1.1% of U.S. English queries, titled Google Panda Refresh Version 21. The previous update occurred not too long ago on September 27th and affected 2.4% of English queries, and was also a Panda algorithm change, rather than a data update. This follows the approximate every four to

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