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Google Eliminates Text Ads on Sidebar

If you logged onto Google from your desktop computer and executed a search, you might have noticed something a little different these past couple weeks. Gone are Pay-Per-Click ads on the right side of SERPs, and in its place is a large blank space.

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Google Penguin Update Announced

Google Penguin is the name given to an April 2012 algorithm update that helps companies avoid link schemes. A link scheme basically takes out any real benefit to search engine users, as links are generated in the name of altering the perception of a site’s quality by ranking higher on the search engine. SteerPoint has helped companies like yours optimize their web exposure through SEO, Social Media, Strategic Planning and Content for

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All You Need to Know About Google Panda 4.2

Following Gary Illyes’ announcement this past July, Google has officially released Panda 4.2 to its users. Many business owners and website managers are curious about how this will affect their SEO results and concurrent internet traffic. Fortunately, Panda is fairly easy to sum up, and with the right knowledge, you can use it to your advantage.

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Google Is About to Change the World of Cell Phone Service with Project Fi

Google has finally announced official plans for its new wireless network. The rumor has been circulating for months since it was discovered that Google was holding meetings with several wireless carriers last year. It had seemed that the tech giant has been shopping around for a few years for a wireless piggyback, and now they have found their candidate. On Wednesday, April 23rd, Google announced the widely anticipated wireless service which they’ve

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How Google Plans to Increase Mobile-Friendly Search Results

A big part of maintaining a website is making it as mobile-friendly as possible. Users need to be able to access your pages from cell phones, tablets, and other devices as well as their home computers. Yet, Google reminds us that all information must be accessible whether or not its site is inherently mobile-friendly. According to Google experts, it’s crucial that a website be “configured properly and viewable on modern devices.” For

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How Authors Can Sell Their Books in a Technological World

In 2013, the Borders bookstore chain closed its doors for good. Barnes & Noble closed at least 20 stores in 2014. B. Dalton Booksellers and Waldenbooks used to be found in malls across the country, but now both are defunct. From all appearances, the traditional brick and mortar bookstore is dying, leaving authors and publishers wondering how paperback books will survive in a world dependent on Kindles and Nooks. The good news

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How Hyperlink Overload Can Kill A Website

On Friday, February 13, Google Webmaster Trends analyst John Mueller said link building can hurt your website. Websites seeking SEO have often built a network of interlocking hyperlinks that are now overloading and killing pages. Content uses anchor texts to cite sources and hopefully get increased traffic through references, but overloading may be a bad thing. Some say 500 links is too many while others say 100 links is the limit. This

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Google Warning: Your Website Must Be Mobile Friendly

Anyone who wants to stay in the online marketing game as a relevant player must develop mobile-friendly sites. Google has been sending out notifications to non-mobile friendly sites on a massive scale. Until recently, being mobile friendly was a highly encouraged option, but not required to develop rankings in Google’s search. Now, it appears that Google is sending a message that seems to very clearly indicate that a mobile ranking algorithm might

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Google Leads the Push for Mobile-Friendly Sites

When something changes on the internet, there is usually a familiar name leading the charge, facilitating the movement, or assisting in the process. That name is almost always Google. When it comes to the push for mobile-friendly websites, it should come as no surprise that Google has decided to lend a helping hand. Google Developers and Mobile-Friendly Sites Google understands that internet usage is becoming increasingly interconnected with mobile devices. While desktops

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