Our Blog

Negative Reviews vs. Malicious Attacks

It takes years to build a solid online business reputation. That reputation can be attacked and damaged irreparably in a matter of moments. We recently experienced an unexpected fire drill with multiple attacks on our reputation via social media. We scrambled to put into action many of the reputation management measures we coach our clients to maintain. We learned first hand how important it is to protect against guerrilla attacks; and, how,…

Planning for 2021: Google Page User Experience

The recently announced Google Ranking factor will not be live until sometime in 2021.  However, SteerPoint is already taking these page experience factors into account on the new sites we are building – and, the current client sites we are refreshing and updating.

The Latest Algorithm Update from Google – The “Hawk”

On August 22, 2017, Google rolled out a new algorithm update that has since been called the “Hawk” update. It appears the Hawk algorithm update made changes to the way the local search filter works – namely, it alters last year’s Possum update. Understanding exactly what the Hawk update has changed and how it may affect your local business can help you stay ahead of your competitors.

Google Algorithm “Black hole?”

I’ve got a new one for everybody out there. Our fearless leader was doing some research on a prospect the other day and all of a sudden I hear, “Evan! Come look at this!” Grabbing my delicious mixed greens salad with carrots, strawberries, turkey and cottage cheese, I headed for his office.

Google Penguin is Now a Part of the Core Algorithm

SEO is an ever-changing practice, and search engine giants like Google issue algorithm updates frequently to discourage low-quality content practices. Recently, the tech firm announced that its latest update, Penguin, is part of its core algorithm. Learn what Penguin is and how it will affect your SEO practices.

New Google Update: What does it really mean?

For the first time in the history of the internet, computers aren’t the leading technology for web browsing: mobile devices have taken the #1 spot. This isn’t a shock—when was the last time you logged onto a PC or Mac to do a search? Based on projections, this will be the norm for the future. This doesn’t come as a surprise, considering how powerful smartphones are, but it is changing the way that we do business online.

Why Your Business Should Use Google Analytics Attribution Modeling

We at SteerPoint believe fully in integrating a digital marketing plan that includes many elements. The more diverse your attack, the wider net you cast. But without knowledge of which methods work and which ones are fruitless, how will you know if you’re making the correct choices?