The month of May saw an absolute flurry of changes across many different advertising platforms, including Google and social media.
Our Blog
Planning for 2021: Google Page User Experience
The recently announced Google Ranking factor will not be live until sometime in 2021. However, SteerPoint is already taking these page experience factors into account on the new sites we are building – and, the current client sites we are refreshing and updating.
The Latest Algorithm Update from Google – The “Hawk”
On August 22, 2017, Google rolled out a new algorithm update that has since been called the “Hawk” update. It appears the Hawk algorithm update made changes to the way the local search filter works – namely, it alters last year’s Possum update. Understanding exactly what the Hawk update has changed and how it may affect your local business can help you stay ahead of your competitors.
Google Algorithm “Black hole?”
I’ve got a new one for everybody out there. Our fearless leader was doing some research on a prospect the other day and all of a sudden I hear, “Evan! Come look at this!” Grabbing my delicious mixed greens salad with carrots, strawberries, turkey and cottage cheese, I headed for his office.
Google Penguin is Now a Part of the Core Algorithm
SEO is an ever-changing practice, and search engine giants like Google issue algorithm updates frequently to discourage low-quality content practices. Recently, the tech firm announced that its latest update, Penguin, is part of its core algorithm. Learn what Penguin is and how it will affect your SEO practices.
New Google Update: What does it really mean?
For the first time in the history of the internet, computers aren’t the leading technology for web browsing: mobile devices have taken the #1 spot. This isn’t a shock—when was the last time you logged onto a PC or Mac to do a search? Based on projections, this will be the norm for the future. This doesn’t come as a surprise, considering how powerful smartphones are, but it is changing the way that we do business online.
Why Your Business Should Use Google Analytics Attribution Modeling
We at SteerPoint believe fully in integrating a digital marketing plan that includes many elements. The more diverse your attack, the wider net you cast. But without knowledge of which methods work and which ones are fruitless, how will you know if you’re making the correct choices?
Responsive Design – Now or Never
Big news in our industry: in their upcoming algorithm rollout, Google will be bolstering their rankings even more to mobile-friendly sites. This announcement comes some 14 months after Google’s first announcement it would be penalizing sites without proper responsive design and other user-friendly mobile elements. Hopefully, you’ve gotten this far in the article and have nothing to worry about. But if you don’t know what we’re talking about, listen up.
Google Eliminates Text Ads on Sidebar
If you logged onto Google from your desktop computer and executed a search, you might have noticed something a little different these past couple weeks. Gone are Pay-Per-Click ads on the right side of SERPs, and in its place is a large blank space.