Our Blog

Facebook’s Graph Search an Angie’s List Killer

With the announcement of Facebook’s new graph search, (and continuing my most recent SteerPoint blog post) I would like to pose one very obvious question: What is the future viability of pay-for-referral business models – likeAngie’s List? In review,Facebook announced last week their new “graph search” aka “social-search” feature (Zuckerberg stressed that it’s not a web search) will allow users to explore connections between people, their profile information and their interests on

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To Be Social or Not in 2013?

Being social on the web is a must in 2013! We are telling ALL of our clients social media is the ticket to success – Facebook, Twitter, Google+ &  Pinterest. We are currently creating and delivering social media marketing strategies for our clients to enhance their relationships with their customers, employees and partners. This service is a great asset to our clients, because honestly, who has time between either yourself as a

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Google Panda Refresh Version 21

Notice a minor change in your Google rankings/results the past few days? Yes, another Panda Update occurred on Monday affecting, according to the search engine, only 1.1% of U.S. English queries, titled Google Panda Refresh Version 21. The previous update occurred not too long ago on September 27th and affected 2.4% of English queries, and was also a Panda algorithm change, rather than a data update. This follows the approximate every four to

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Yellow Pages: Less is Best

We cannot count the number of client meetings in the past 90 days where business owners have lamented their expenditures in Yellow Pages – and, regretted committing to contracts that were not giving a return on their investments.  In many client situations, we find ourselves competing for SEO budgets against Yellow Pages allocations. Our perspective: spend as little as possible in the Yellow Pages.  Move the dollars into SEO. The opportunity for dramatically

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SEO – “The Derby Theory”!

Most clients don’t understand the true value of SEO, so I recently developed the “Derby Theory“. This is when you have the best horse in the field and in the right starting gate, but when the gate opens and there is no jockey to guide the horse to the finish line. Most clients will have a solid look, feel and functional site but are still missing what is need to be found

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