Our Blog

7 Web Design Tips for Creating User-Friendly E-Commerce Sites

E-commerce websites present a unique challenge to web designers, who have to consider a completely different set of elements when designing a site for an e-commerce client than they would for any other clients. In order to make sure that your e-commerce site is best equipped to attract customers and encourage conversions, incorporate the following strategies into your web design. 1. Include Filters When customers visit an e-commerce site, it’s important for

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Be Seen: How Facebook Ads Are Critical for Promoting Your Business

If your business is looking for the next big advertising push to bring in more customers, look no further than Facebook. Facebook ads are simple to create and highly visible, with the fourth quarter in 2013 boasting serious increases in click-through rates – about 50% more click-through engagements than in the third quarter. This increased rate of user engagement coupled with recent changes to Facebook’s news feed format are a signal to

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What the Google Hummingbird Update Means for You

In case you didn’t notice – and according to Google, you might not have – Google recently released a complete overhaul of their search algorithm. Referred to as Hummingbird, this differs from past updates because it is an entirely new search algorithm, not just a patch or a change. While it is similar to the previous algorithm, Hummingbird is intended to be both faster and more accurate for users. While Google has

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Marketing Strategies: What Do Customers Find Most Valuable?

As marketers, we find value in sharing our brands’ message across multiple channels, from social media and mobile to email and SMS. Unfortunately, our own opinions as marketers on what marketing channels are most valuable often do not line up with what our customers are saying. New data from eMarketer shows that in general, there is a huge divide between what advertising channels marketers believe are most important and how consumers actually

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Ten Missteps That Could Cost You Your Business – Part 2

As a continuation from our last post, here are six more traps to avoid so that your business does not falter before it gets started. Misstep #5. Being a Weak Leader:  Your employees took a chance on you because they thought you had the resources to grow the next great American business.  Do not let them down.  Make the tough decisions and put the interests of the business and its employees at

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Ten Missteps That Could Cost You Your Business – Part 1

SteerPoint will now begin sharing guest blogs from our colleagues at Brannon, Sowers & Cracraft. The team at their firm is a great group of people who guide business owners and the various legal issues associated with running a company. Starting a business in a digitally connected age, ripe with diversified financing opportunities may leave today’s entrepreneur with an overwhelming number of choices for getting his or her name out into the

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Responsible SEO Leads to Major Search Engine Rewards

Getting found on the internet; that is what businesses strive for most in the Information Age. What makes your business grow is having strong referrals that can bring in the customers. A referral used to only come from the phone book or word of mouth. Of course there was advertising, but now days, people trust advertising just as much as they did in the 80’s and before (very little). It’s the strong

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Open Facebook Posts

Sometimes social media can be looked at as an experiment – what is posted, when, what links are posted, photos, phrases, funny sayings, etc.  What seems to garner the most comments or the most “likes?”  Using trial and error, clients can see what things are posted on Facebook for example, that gain the most “talk.” We’ve told our clients at SteerPoint that as long as you are engaging your target audience, on

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Social Media For Your Business is Key

We deliver unique social media marketing strategies that help clients enhance their relationships with their customers, employees, partners and even their competition to maximize their results and ROI. SteerPoint Social Media Managers will create a custom social media package based on your specific type of business and what would work best for you and your customers, therefore, actively participating in conversations on the web. Social Media is having a profound impact on

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