What Does It Take to Turn a Shopper into a Buyer?
Today’s use of technology is at an all-time high, with almost every type of consumer engaging with it, no matter age, race, or gender. It has never been more important to market your product often and across many different platforms. Research has shown that the average consumer is faced with over 8,000 ads a day in the form of e-mails, social media content, internet pop-ups, and videos. This means that what they…
Pro Tech Indy to Join Steerpoint
Steerpoint is proud to announce its merger with Pro Tech Indy LLC, a web development and marketing company based in Indianapolis. Since its inception in 2014, Pro Tech Indy has focused on the design and development of mobile-friendly websites and apps for clients. The company also managed social media platforms, created web content, and practiced next-level SEO techniques to help increase online engagement.
SteerPoint Opens Office in Washington D.C.
SteerPoint is pleased to announce the opening of a brand new office in Washington D.C. to be headed by Marketing Executive Jolynn Pehlke.
New Feature – Keyword Density Checker
SteerPoint has released a new tool for web content writers and web page designers. The new keyword density checker tool allows clients to check the keyword density of their pages and determine whether it is too high, too low, or at an effective level. For companies or businesses trying to improve their online traffic through SEO practices, the keyword density checker is an incredibly helpful tool. Writing web page content with high…
How Google’s Panda 4.0 May (or May Not) Affect You
We all know Google has openly said it would stop informing us about Panda updates, but the latest one is a little different. For those who aren’t tech heads, Panda updates generally happen at least once a month, but these are data refreshes. Usually, the changes that occur over refreshes are minimal and don’t affect overall rankings much, so there’s really no need for a major announcement. Panda 4.0 is different. It’s…
The Difficulties of Duplicate Content
For companies trying to get viewers to see their posts, press releases, and advertisements, there are several factors and difficulties that must be taken into consideration. One of the most prevalent is the issue of duplicate content. Duplicate content is, just as it sounds, multiple postings of identical content in different places across the web. Where this becomes a problem is when someone searches for a portion of that content. Due to…
You might not have heard about Volusion’s run in with Google Penguin 2.1, this is primarily because the mega e-commerce site has a powerful PR team and knows how to work Google search results. However, a study from Link Research Tools provides a very nuanced look into what happened to cause Volusion to essentially disappear from SERPs due to Penguin. While Volusion is a powerhouse brand that was able to bounce back,…
Facebook Celebrates Birthday with New App
While the one with the birthday is usually showered with gifts and presents, Facebook decided to celebrate its tenth birthday by giving a gift of its own. The gift comes in the form of a new iPhone app called Paper and looks to revolutionize the way people receive their news online. Happy Birthday Facebook Launched on February 4th, 2004 from a Harvard University dorm room, Facebook has evolved from an innovative idea…
7 Web Design Tips for Creating User-Friendly E-Commerce Sites
E-commerce websites present a unique challenge to web designers, who have to consider a completely different set of elements when designing a site for an e-commerce client than they would for any other clients. In order to make sure that your e-commerce site is best equipped to attract customers and encourage conversions, incorporate the following strategies into your web design. 1. Include Filters When customers visit an e-commerce site, it’s important for…
Be Seen: How Facebook Ads Are Critical for Promoting Your Business
If your business is looking for the next big advertising push to bring in more customers, look no further than Facebook. Facebook ads are simple to create and highly visible, with the fourth quarter in 2013 boasting serious increases in click-through rates – about 50% more click-through engagements than in the third quarter. This increased rate of user engagement coupled with recent changes to Facebook’s news feed format are a signal to…