Just because email marketing may not be bright and shiny and new, it doesn’t mean it shouldn’t be an essential part of your marketing approach right now. Creating a strong email marketing strategy still helps businesses reach out and connect with their target audiences.
Online marketing has evolved in recent years, but email marketing still retains one of the highest return on investment rates of all possible marketing methods. However, many marketers tend to overlook the importance of email because they assume too much about recipients and their habits.
With the emergence of content marketing and social media, it’s important to not neglect the power of a great email campaign. At SteerPoint, we provide customized marketing solutions for businesses of all sizes. Our team of experienced professionals are happy to work with your company on creating an effective plan for 2016.