Our Blog

How Your Company Blog Works With Social Media

If you’ve done any research on social media marketing, you’ve probably already read about the importance of having a social media strategy. A key component of social media strategy involves your company blog. A reputable marketing company understands that search engine optimization through blog content and social media marketing go hand in hand.

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Business Blogging for Your Company

In the evolution of internet marketing a major constant has been the importance of communicating your company’s message to consumers. Between social media, emailing and paid ads, many companies neglect one of the best practices to interact with customers: creating and maintaining a blog. SteerPoint offers solutions to help your business optimize its online marketing potential. We have a full portfolio of of SEO and Web Design clients, and a segment of

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Benefits of Bilingualism for Business

Increasing numbers of business owners and employees are learning a key way to be more successful in their ventures: learning a new language. Scientists, psychologists, and other experts have studied the benefits of becoming bilingual for decades. Those benefits have only increased and become more apparent to greater numbers of people since the twenty-first century began. For example, researchers have found senior citizens who learn second languages are diagnosed with Alzheimer’s disease

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Ditch the Duplicates and Improve SEO Content

It may be January, but many people are already thinking about spring cleaning. You should be, too – for your computer, that is. Business owners often have trouble in the new year because their sites have SEO problems such as duplicate content. A few simple solutions can clean up your computer and make it easier for search engines to recognize you, whether you own a small business, are a corporate CEO, or

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Can Canva Make You a Design Guru Overnight?

Anyone who is not technically or graphically inclined knows that trying to design visually appealing marketing collateral isn’t easy. Design tools like Photoshop and InDesign impose a major learning curve for even the simplest projects. Farming out design work can be costly and sometimes misses the mark when implementing your concept. Thanks to Canva, a new web-based design tool creating serious buzz in the industry, the days of complicated and time-consuming processes

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Keeping Your Content Updated: Tips and Benefits

There are a number of reasons why it is important to continuously update your content, especially when it comes to your SEO strategy. Let’s take a look at some of these reasons why. Showing Consumers That Your Brand is Active If people are interested in your subject matter, then they are definitely going to keep coming back to your site to see new content. But what about the content that’s already there?

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Buzz Term January 2013: EMD

Do you know what an EMD is and what its positive and negative attributes are? It is an acronym for Exact Match Domain. For example, let’s pretend you are in the used toupee business and you have the chance to secure www.usedtoupees.com. That’s an example of “exact match” web domain – what you sell or do is reflected in your domain name. A couple of year ago, we would have advised you

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