The Situation

Well established as one of the highest volume RV dealers in the Midwest, SteerPoint’s relationship with this client began in 2012. Within the industry, Walnut Ridge RV has been recognized on 4 occasions as being one of the TOP 50 RV Dealers in North America – and, in 2017, was named as one of the TOP 5 by RV Business Magazine – achieving “Blue Ribbon” Dealer status within their industry.

The Challenge

Walnut Ridge RV requested and most certainly needed a custom website in which they had full control and functionality of every part of the site. Their website also had to address their inventory needs by having the ability to upload and update changes on a daily basis. Due to previous marketing agency inconsistencies, Walnut Ridge RV needed to amend of all their advertising efforts, PPC strategies and metrics. As the use of mobile devices began to increase during this time, they needed reassurance that user experience would be complete on their mobile website as well.

The Solution

Success with Walnut Ridge has been tremendous throughout our engagement the past 6 years. From page rankings, keyword rankings, overall growth of traffic, sales conversions, ROI, etc., our SEO campaigns have and will continue to yield tremendous success for this company.

As this client requested, SteerPoint created a custom website design and development that connects to their administrative and sales office efforts and syncs the live website to the current inventory on a daily basis.

Through the use of analytics and Google Adwords, we've been able to provide Walnut Ridge RV with critical data to assist in generating new leads, and we will continue being proactive to upcoming web changes to ensure further growth.

Services Engaged

  • • Analytic Reporting
  • • CMS Management
  • • Custom PCI Compliant Forms
  • • Custom UX Development
  • • Ecommerce
  • • Lead Generations
  • • Paid Per Click
  • • SEO

What The Client Says

"I started working for Walnut Ridge 4 months ago. As the Marketing Director one of my chief responsibilities is the website. How it operates, how we drive traffic and engagement to it, and ultimately how that traffic converts to sales. I was extremely pleased when I began digging into our platform and Steerpoint. The sites functionality is a chief concern for Steerpoint. They work closely with me to polish and perfect things on a daily basis. They feel more like a trusted partner than a vendor in my eyes. It certainly makes my job easier knowing I have someone who not only understands our goals, but helps us to achieve those goals."
Dan P

The Impact

Organic Ranking

Unique Visits

Page Views

Converted Leads

Alright, I'm Convinced

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