The Situation
The United States Department of Agriculture Employee Services & Recreation Association (ESRA) is one of the oldest and largest employee associations of its kind in the country. Formed in 1906, the Association provides a variety of services and programs to USDA employees.
The Challenge
The existing website was outdated and NOT mobile-friendly. Shopping capabilities and securities were not with industry standards. Google ranking was non-existing for their domain and the entire site had not been optimized for SEO. Needed a clean and easy to navigate online presence. Client had no Customer Relationship Management Tools, no lead management processes, no tracking, and no conversion data installed tying all sales functions together.The Solution
SteerPoint started with a 'mobile-first' approach for custom design, which allows for a clean and easy to navigate site for both desktop and mobile devices. We performed a thorough research and analysis of current data. Although we had access to only little data we were able to create a home page layout with purposeful internal pages. Upon development, SteerPoint integrated WooCommerce allowing for a simple, yet robust Ecommerce platform. We accelerated USDA(ESRA)'s online traffic and sales within the first few weeks after launch. We continue to maintain and and track USDA(ESRA) on many levels.What The Client Says
The web team at SteerPoint went above and beyond my expectations. Now all the members of the Department of Agriculture have the ability to get what they need and shipped worldwide.
Teresa K
The Impact