The Situation

Since 1981, Pools of Fun has focused on living their “people first” policy. They are Indiana’s largest pool company and offer an extensive range of inground pool construction options of various designs, environments, styles, and features to suit backyards of all sizes.

Pools of Fun has 5 customer care centers, all of which are open during every season, in addition to their fully staffed service center. As Indiana’s largest, they are more than just pool construction. Pools of Fun offers pool supplies and chemicals, pool accessories, outdoor living furniture and options, grills and accessories as well as pool equipment with installation.

The Challenge

This Indianapolis area based pool company desperately needed a new website that was mobile friendly and in line with all of Google standards. Pools of Fun needed a web presence and sales funnel that collected, distributed and managed every lead that came through the website. The owner of Pools of Fun specifically requested digital marketing analytics data to be able to react to the fluctuation of consumer spending, their pool competition, weather patterns and other factors in relation to disposable income among those in Indianapolis and the surrounding counties.

Pools of Fun wasn't effectively marketing to their customers due to a location conflict among their central business location and their multiple suburban service centers. As a local pool company, they were relying heavily on print promotional materials to sell pool construction and pool services, rather than digital marketing.

The Solution

We've been working with Pools of Fun now for 7 years. SteerPoint is now considered their complete digital marketing department and team. They utilize our team for SEO, web development, content creation, email marketing, social media, reputation management and PPC. We have been a part of each new digital marketing development to ensure that all work and efforts offline are transposed to digital to maintain a complete pool marketing brand.

Pools of Fun has experienced 7 years of page one Google rankings and geo local success. We engaged an email marketing drip campaign with specific pool service offerings that provided current and past clients communication with the company and their 5 retail stores. SteerPoint ensures Pools of Fun is consistently active on social media and interactive with their followers. Indiana's largest pool company has seen nothing but growth every year since our direct engagement with digital marketing and will attest that our services completely revolutionized their pool business.

Services Engaged

  • • Analytic Reporting
  • • CMS Management
  • • Custom UX Development
  • • Custom Website Development
  • • Ecommerce
  • • Email Marketing
  • • Lead Generations
  • • Paid Per Click
  • • SEO
  • • Web Design

What The Client Says

Pools of Fun has been working with Steerpoint for many years now. Steerpoint has guided us through many changes in our overall marketing strategy from SEO, effective email campaigns, Social Media, web design and many other aspects. Steerpoint is a valued partner of Pools of Fun, they continually work diligently to meet the needs of an ever-changing marketing strategy.
Tim Colon- Owner

The Impact

318%
Organic Ranking

256%
Unique Visits

235%
Page Views

286%
Converted Leads

Alright, I'm Convinced

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