The Situation

Metro Flower Market is a wholesale family owned and operated business in Fairfax, Virginia, dedicated to provide top-quality fresh cut flowers from around the world at fair market value. Metro Flower Market has successfully built strong lasting relationships in the community and has been recognized as the ideal choice for a wholesale florist in Northern Virginia and Washington D.C. Metro Area.

The Challenge

Metro Flower Market came to us with no online presence. They had a website for their flower business, but wanted to separate their overall flower shop with their Do-It-Yourself (DIY) services. Since their domain was brand new, we knew that we would be challenged by the lack of indexing from Google. To add to that, their current database of products were incomplete and disorganized for DIY options.

We needed to build an eCommerce site allowing for, sales, delivery or pickup, date picker enabled and payment gateways along with SSL/TSL allowing secure access for customers/user accounts, logins, custom dashboards, etc.

During our meeting and discovery, we understood that the products/database would need to integrate with their in-store database and sales. SteerPoint was asked to build a system for these connection. For this, we would need to team up with Metro Flower Market's POS developers and in order to complete connections, tested and running. Metro Flower Market also required a membership area for users who met specific criteria. This meant the need to customize the site even further.

The Solution

SteerPoint started with our custom 'mobile-first' design approach. After design we coded out our custom built templates for the home page followed by internal and shop pages. We overhauled their entire database and scrubbed the necessary DIY products from the current inventory. We integrated Ecommerce platform and imported over 1,000 products, including images, descriptions and variations. We then teamed up with there POS developers and configured all necessary connections, so that when a product was sold online, their internal POS would be updated in real time.

Metro Flower Market's website was then taken through our throughout SEO optimization process. We launched Metro Flower Market in May of 2018 with a user-friendly, mobile-friendly, and overall professional online presence that will allow for online sales for years to come.

Services Engaged

  • • Analytic Reporting
  • • CMS Management
  • • Custom PCI Compliant Forms
  • • Custom Website Development
  • • Ecommerce
  • • Email Marketing
  • • Lead Generations
  • • Paid Per Click
  • • SEO
  • • Web Design

Alright, I'm Convinced

  • Sign Me Up!