Material Handling Exchange

The Situation

Material Handling Exchange is one of the largest, nationwide suppliers of new and used material handling products. Material Handling Exchange is located in the Heartland of America (Indianapolis, Indiana) giving them a strategic shipping advantage. Material Handling Exchange opened its doors in 1989, working out of a small 3,500 square foot warehouse.

The Challenge

The original, existing website had very slow loading speed times. Their website lacked proper sales funnel conversions to maximize their marketing dollars. There was minimal Google ranking, and it was not optimized for keywords that produce nationwide, organic ROI. No formal target re-marketing program or email marketing program was engaged.

The Solution

SteerPoint completely redesigned and re coded the original website and optimized the site for faster load speed, better user experience and proper sales funnels increasing conversions. The redesign also created page one Google rankings on 30 top level keywords nationwide reducing their Pay Per Click (PPC) spend by more then 50%.

We also engaged a weekly and monthly email marketing campaign to generate a new sales funnel and increase overall conversions to current and past clients. Our team created highly converting and responsive landing pages to continue the message that was expressed in the ad or email campaign.

Services Engaged

  • • Analytic Reporting
  • • CMS Management
  • • Custom UX Development
  • • Email Marketing
  • • Lead Generations
  • • Paid Per Click
  • • SEO
  • • Web Development

What The Client Says

SteerPoint has made all the right changes to get us on page #1 nationwide for all of our key terms. We have been with other firms who said that they knew what they were doing, but SteerPoint is the only firm in 12 years that accomplished what was requested. SteerPoint is our marketing department, and we count on them for print, email, website, and sales tracking.
John B

The Impact

Achieved true organic ranking locally and nationally for top spots desired on Google search for all three sites. Customers increased from Midwest only to over 45 states. Company now acquires over 90% of all business online.

Keyword Ranking

Increase in Total Site Visits

Increase In Leads

Converted Leads