The Situation

The Andy Mohr Group is one of the largest auto dealership groups in the state of Indiana. The dealership group consists of Andy Mohr Avon Nissan, Andy Mohr Buick GMC, Andy Mohr Chevrolet, Andy Mohr Ford, Andy Mohr Honda, Andy Mohr Hyundai, Andy Mohr KIA, Andy Mohr Nissan, Andy Mohr Speedway Chevrolet, Andy Mohr Toyota and Andy Mohr Volkswagen.

The Challenge

Andy Mohr Group needed a custom email marketing campaign installed at each specific dealership. They needed assurance that each email would be viewable on any digital device. This automotive group was also in need of general SEO and best practices digital marketing consulting to gain advantage in the market.

The Solution

SteerPoint custom designed 286 emails to be utilized and disseminated for the Andy Mohr Group every month.

Since most of the dealerships were using the same advertisements for emails, it was critical that we customized the emails for each specific dealership and their current weekly message. Additionally, each individual email was custom coded to ensure correct viewing on all mobile devices and desktop as well. By taking these critical steps, we saw a significant engagement in emails from the end user.

We provided valuable information on a monthly basis about changes in the digital world to ensure that the Andy Mohr Group was ahead of the competition in regards to all Google updates. SteerPoint also provided analytics, audits and reports on their outside vendors, providing the automotive group even more digital services.

Services Engaged

  • • Analytic Reporting
  • • Automotive
  • • Email Marketing
  • • SEO

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