Find out What Big Data is and How it Drives Profit
Many are wondering if “Big Data” is just another corporate buzzword, all sizzle and no steak. For many who utilize the term, it is just a way to try to dazzle clients with fancy terminology. Many clients do not even realize the sheer amount of data about their customers they have. Their marketing firms probably don’t either. Here is what Big Data is and how it is used to derive the highest…
An SEO audit is a complete review of a business’s current SEO campaign, from keyword use to inbound links, code structure, domain valuation, and on page content. SEO audits help businesses improve their search engine rankings because they show both what is working for a website and what needs to change. With an SEO audit, you can also determine if there are any factors hurting your rankings. A full SEO audit involves…
The Top 5 Things Your Website Needs
Most companies now rely on websites to provide customers with contact information, a list of services offered, company history, and all of the basic information a potential client might need. The website often acts as advertising, customer service, company résumé, catalog, and checkout counter all at once. So how do you make your website the best looking and highest quality site possible? Below are the top 5 factors to take into consideration…
Responsive vs. Adaptive Web Design
One of the big technological advancements for many companies over the past year was ensuring their websites were updated to be viewed from different types of internet devices. Five years ago, most company websites were only ever viewed from desktop and laptop computers, so sites were created for computer screen resolutions and settings. With the advent of the iPhone, the iPod touch, the Android phone, the iPad, the Kindle, and various other…
Google Leads the Push for Mobile-Friendly Sites
When something changes on the internet, there is usually a familiar name leading the charge, facilitating the movement, or assisting in the process. That name is almost always Google. When it comes to the push for mobile-friendly websites, it should come as no surprise that Google has decided to lend a helping hand. Google Developers and Mobile-Friendly Sites Google understands that internet usage is becoming increasingly interconnected with mobile devices. While desktops…
3 Ways to Prepare Your Website for Black Friday
Whether you’re selling a product online or driving traffic to your brick and mortar store, it’s essential to prepare your business website for Black Friday. Why, you ask? For starters, your holiday marketing efforts will provide a larger return. In 2013, Black Friday sales neared $2 billion, and prepared brands reaped the most sales. Discover why you need to prepare your website and how to do it by reviewing the following tips.…
2014 Year End Social Marketing Trends
Online social marketing is a marketing branch that’s constantly in flux, so it’s not wise to base a social media strategy on trends from the beginning of 2014. With the year coming to a close and holiday season in full gear, it’s a great time to take a look over the most prominent social marketing points that are currently trending with the masses. Here are some pointers for making your holiday social…
Alex From Target: The Newest Internet Marketing Sensation?
A new meme appeared on the Internet within the last two weeks and went viral in a way that rivals some of the most popular viral sensations to date. A photo of a young Target employee named Alex LeBeouf was taken by a shopper while Alex was bagging her purchases, and that photo was uploaded to the internet. The photo was then shared via Twitter and Facebook with the hashtag #alexfromtarget. Teenage…
SEO and Online Marketing Trends: 2014 Edition
Every year, the internet changes the way we look up information, find services and products, and connect with businesses in our area. Companies with strong SEO and good marketing policies can push themselves to the front of the pack. Here are some of this year’s top marketing headlines and popular efforts: Google. The great search algorithm mystery continues as Google applies approximately two tweaks to their algorithm every day. That’s over 700…
Google’s New “Non-Mobile Friendly” Icon: A Modern Scarlet Letter
Building upon our blog post from last week, back in February 2014, estimates indicated that mobile traffic was responsible for up to 30% of site visits and 15% of purchases. Fast forward four months later and mobile devices are now responsible for more than 50% of site visits, according to comScore. Although the demand for mobile-friendly sites has been underway for quite some time, Google gave it a marked shove when new…
Google Testing Icons to Highlight Mobile-Friendly and Unfriendly Sites
Today, people are using phones more and computers less when it comes to accessing the internet. Unfortunately for some websites, this could mean a serious downgrade in the search rankings. Google is currently testing icons that alert users to “unfriendly” websites – sites that do not load correctly, or at all, on mobile devices. Google’s icons will alert users to unfriendly sites via a picture of a smartphone with a slash through…
Panda 4.1: Is Your Website Affected?
Ranked 27th in a long line of updates, Panda 4.1 rolled out at the end of September, inciting fear in some SEOs and inspiring praise from others. Affecting 3-5% of search engine queries, Google slowly rolled out Panda 4.1 over a period of weeks. Though some webmasters are picking up the broken pieces of their SEO strategy, small and medium-sized websites stocked with useful content are beginning to receive well-deserved visibility. Panda…