Never Build a Website on a Theme: 3 Reasons Why
Every business needs a website – plain and simple. Without a digital footprint in 2017, your company likely isn’t generating the leads and impressions it needs to sustain customers for the long haul. And if you’re starting a new entity, creating a site should be your top priority.
PR or Marketing: Debunking The Differences
The line between public relations and marketing has blurred significantly in the last decade. The Internet has made small businesses think big and national corporations act at a local level. This evening of the playing field has been a good thing for businesses by and large, but tricky for marketers and public relations professionals to gain a foothold on exactly what their role is.
So, your business has determined the time is right to build an eye-catching, cutting-edge website that performs well on search engines. That’s the easy decision. What comes next can be challenging.
We at SteerPoint have developed years-long partnerships with many of our clients. On multiple occasions, we’ve witnessed our clients decide, for any number of reasons, that their best move is to rebrand. As a full-service digital marketing agency, we have a proven track record of putting fresh business ideas into action. Don’t know when it’s right to rebrand? Here are a few hidden signs that it may be time.
Facebook Stories Being Tested by Users Overseas
Last week, Facebook announced that users in Chile, Greece, and Vietnam are now able to access the social media giant’s newest feature: Facebook Stories. With a format borrowed from Snapchat, Facebook Stories have been on the company’s radar for quite some time. Experts expect Facebook to roll out the feature to the rest of the world soon, as surely there will be some bugs in the initial phases.
Web Design in 2017: What to Look For
It might seem like you redesigned your website yesterday. But with the speed of innovation in web design and development, completing a new site two years ago now might look two decades old.
Pro Tech Indy to Join Steerpoint
Steerpoint is proud to announce its merger with Pro Tech Indy LLC, a web development and marketing company based in Indianapolis. Since its inception in 2014, Pro Tech Indy has focused on the design and development of mobile-friendly websites and apps for clients. The company also managed social media platforms, created web content, and practiced next-level SEO techniques to help increase online engagement.
Snapchat’s Ad Platform: Should Your Business Buy In?
Earlier this month, Snapchat rolled out Snap Ads, which are videos from businesses that will appear between the Stories and Discover functions on the app. These new features will make it easier for advertisers to get in front of users and make conversions (sales, downloads, sign-ups) within the app.
Why Focus on Mobile Local SEO in 2017
If you’re a regular Steerpoint blog reader, you’ll recall that we have preached over and over and over and over about the seemingly perpetual increase in the reliance on mobile devices among users. 2017 will most certainly continue to push the limits of how people use their mobile device. So how do you ensure your business is capturing as many local search customers as possible through mobile marketing?
The Future of Budgeting for Digital Marketing
Much speculation has taken place regarding how much a business should spend on digital marketing. Whether this is a dollar amount or a percentage, the expectations for what a company must pay to make an effective campaign possible has changed. And not being able to accept change could leave your business behind the eight ball as the future shakes out. SteerPoint works with companies of different sizes daily on maximizing their reach online. Here’s our forecast for the future of digital marketing costs.
In planning your website renovation for 2017, it’s imperative to ‘keep up with the Joneses’ when it comes to layout and design. We at SteerPoint have kept a close eye out on many industry trends from the past few months and felt it would be wise to impart what we learned to our audience.
What Will Be Different in 2017 for Social Media
Being in the digital marketing business for over 13 years, the only thing we know for certain is that everything will eventually change. This inevitability has become especially true for social media platforms. As humans trend towards relying on platforms like Facebook and Twitter as much as we do Oxygen, Food, and Water, social media outlets will continue to work as hard as possible to win the game eyeballs and impressions.