Who says internet marketing is only for the wealthy? With the right practices and strategies, any business, no matter the budget, can actively participate in an internet marketing campaign of its own. All it takes is the right preparation and frame of mind, and you can develop your business’ online presence from the ground up.
- Understand the Customer – The importance of understanding the profile of your customer cannot be stressed enough. You need to zero in on the details and specifics. Are they typically male or female? What age group are they in? What websites do they visit? With a little digging, you should be able to find this information on your own. Every successful internet marketing strategy must be rooted in a clear understanding of your target audience.
- Community Involvement – While everyone loves the person that volunteers at the local pet shelter, that’s not the type of community involvement we’re referring to here. We’re talking about making your presence known in your industry’s online community. This is an easy way to both understand your customer and market your business without spending a dime. Start by commenting on blogs and posting on message boards.
- Spend Where it Counts – When some mention that they’re trying to market on a budget, they’re often mistaken for people who don’t want to spend money at all. But more often than not, it simply means they have a limited amount of cash to spend. So instead of not spending money at all, try spending it where it counts! While it is possible to learn SEO on your own, it’s usually better left to the experts. This is one area where you can spend money and see a big return on investment. If your business or product isn’t searchable, all your other marketing efforts are likely to suffer.
- Content Marketing– At the end of 2013, Google announced the release of their new algorithm: Google Hummingbird. The most notable change Hummingbird brings with it is the focus on useful and original content. As a business owner looking to market your product or service, you need to invest time and resources in a content marketing campaign. Start by posting blogs and articles that answer the questions of your audience. Remember, marketing is all about telling the customer you can satisfy their need.
Don’t listen to anyone who says you can’t pursue successful internet marketing on a budget. Just remember to understand your customer, get involved in the online community, spend on SEO and invest in content marketing. SteerPoint is more than welcome to work with businesses on a budget and create a customized internet marketing plan.